Website Design Pricing.

Website Design : How much does a website cost?

Every website is different, which makes it impossible to give one answer. This being the case, website designers use different methods to determine the cost for web design. We will describe some of the most common methods for web site pricing below. This should give you a good idea of how much your website will cost.

If you already have a requirements list for your website, try the Web Design Cost Calculator.  Try this link if you are looking for the e-commerce web development cost.

There are four common methods to determine how much a website cost..

  • Hourly Rate
  • Project Price
  • Package Rates
  • Per Page Cost

Charging Hourly

A very common way for web designers to charge is by the hour. Depending on the experience, location, and many other factors, the hourly rate can be anywhere from $8.00 (outsourced overseas) to $500.00 per hour (For a high-level consultant)!

This is a huge difference but I have seen both and just about everything in between. The important thing is to make sure the web developer is worth the rate they charge. Always check with the designers past clients and remember – you really do “get what you pay for”.

Per Project Web Design Pricing

Many web design firms will give you a set price to complete your project. Make sure you have a thorough and complete requirements list before you begin the project. A good design firm will break out each section with a list of features, specification and assumptions for each section of your website. Make sure you get it in writing so you both have clear expectations.

Website Package Rates

Many web designers will have pre-made packages that are usually cheaper than a complete custom design website. The drawback with packages is that they are probably going to try and fit your business into a pre-made website that might not have all the bells and whistles a custom site has. Most designers will have a flat package rate then allow you to request customization at an additional charge.

Website Per Page Pricing

Some web designers charge a flat rate per page, this can be as low as $50 although most designers in the USA will charge $100 – $200 per page. This pricing is usually for basic static brochure web sites that do not require a lot of custom features. The per page price may go down (with a bulk discount) depending on the number of pages you need. In my experience, you will usually find the designers with less experience (and who charge lower prices) are the ones who usually charge per page prices. Also this pricing model seems to be more popular in rural areas.

Web Design Contest

Design contest utilize putting up a prize and accepting entries from designers. This is a good way to get a terrible website. Since you do not work directly with the designer, you get a end product of questionable value. Good designers stay away from contest because spec work is a good way to go out of business real quick, since 99% of the participants in the contest get paid nothing, serious designers do not waste their time, and as a client you shouldn’t either. You can read more about it here.

Comparing Web Design Bids and Proposals

If you are planning a web design project, you can post your project on DesignQuote and get up to eight free bids from developers in your local area, the entire US or worldwide!

DesignQuote is the worlds largest creative marketplace and has over 44,000 designers registered globally. They have helped more than 4000 people find the right designer. Just post the details of your RFP (Request for Propsal) and then choose the designers you want to receive bids from.

Deciding on a website development vendor

There has been a huge trend in corporate America to outsource IT and web development work overseas because of the drastically lower rates that people will work for in countries like India, South America and eastern Europe.

Large companies have built offices in these locations to enjoy the low cost of the local labor pool, this can help their bottom line. The big difference between a large company using a overseas workforce and small company or individual is that the large companies usually have management in place to keep things running smooth.

When budgeting for your site, don’t forget to add the monthly cost of web hosting.

If you are thinking about outsourcing, you should read this article:
Should I outsource my web design project?

Common Web Site Pricing

Corporate Web Site Cost

Corporate or commercial site goes beyond the basic on-line brochure. More complex sites feature a greater level of interactivity and database integration. You may need a private intranet for employee communication and document sharing, or an extranet to share information and track vendors and/or customers. Corporate web sites usually start around $5,000 and can go as high as $100,000 depending on the complexity.

Standard Corporate Web Design Pricing:

  • Outsourced Offshore: $500 ~ $15,000
  • US Designer: $3000 ~ $20,000
  • US Web Design Firm: $5000 ~ $50,000

Web Application Design (aka Interactive Site)

A complex interactive site has a large amount of back-end programming. More complex sites feature a greater level of interactivity and database integration. Most complex corporate sites consist of data driven content and dynamically generated pages.
The amount of pages is not as relevant as the amount of programming involved. The most important aspect to an interactive site is that its easy to navigate, fast, and scalable. These web sites usually start around $15,000 and can go as high as $250,000 depending on the complexity.

Back end programming can be done in a variety of different languages, some of the more popular server-side languages are PHP and ASP. Lately languages like python and node.js have gained in popularity. Ask your developer to explain why they recommend the language they choose.

Web User Interfaces (UI) are normally written in CSS and HTML and JavaScript. If you don’t know what these languages are, don’t worry, let your designer or programmer make a recommendation.

Corporate Brochure Site Cost

A “brochure” site simply means a website that serves as an on-line brochure that gives general information about your company products and services. A brochure site does not have complex database programming, e-commerce, or lots of interactivity. It basically serves as an on-line advertisement that features graphic design.

This kind of site is a great start for a company and can be expanded in the future as your company grows. In this day and age, it is essential for a company to have an on-line presence as well as a basic corporate brochure site. These web sites can start for as little as $2,000.

E-Commerce Website Design

E-commerce websites can range from very simple to very complex.
There are quite a few things to consider when preparing to budget an ecommerce site.

These web sites usually start around $5,000 and can go as high as $250,000 depending on the complexity. There are several ready made e-commerce packages and off the shelf shopping carts like Zen Cart available.

There are a wide range of service providers, more experienced and “in-demand” providers may charge premium prices, while beginners may work very cheap but lack experience. Different skill sets demand different pay scales. If you choose the lowest price possible you will probably not get any qualified providers to respond.

A basic guide for about 10 hours of work is:

  • Studenst: $100 – $200 ($10-$20/hour)
  • Freelance Designers: $200 – $1000 ($20-$100/hour)
  • Expert Consultants: $500 – $2000 ($50-$200/hour)
  • Web Design Companies: $700 – $2500 ($70-$250/hour)

Recommended project budget

Logo Design: $150 – $750
T-shirt design: $101 – $500
3-fold Brochure: $501 – $2000
Simple Website: $501 – $2,500
Complex Website: $1,500 – $25,000
Myspace like site: $5,001 – $30,000
Custom Applications: $10,001 – $100,000

Common hourly rates for web design

Student/Offshore: $10-$30/hour
Freelancer: $35-$100/hour
Expert Consultant: $50-$200/hour
Company: $75-$150/hour

More Web Design Resources.

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Related Articles: How much does a Logo cost?
How much does an e-commerce website cost?

Also check out the Logo Design Prices Calculator at DesignQuote
Choosing a color schemes for design.

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