Better Local Search SEO with Rich Snippets Structured Data

Rich snippets are doing very well at converting searches to clicks. It’s a great way to get your listing to stand out from the crowd. If you are not familiar with rich snippets, just do a Google search and you will probably see a few. Sites using structured data and verified authorship display unique additional bits of data in their results. Here is an example of a search result with verified authorship: The verification adds the authors Google+ profile image, as well as a byline and additional links. For local businesses there are some more great features you can enter …

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